Benefits of Social Networking
- Become even more essential to the careers of your members and other constituents
- Take advantage of viral marketing - social networking encourages “reaching out” online to new connections
- Increase acquisition rates by opening part of your “gated community” and giving potential constituents a glimpse into the collective power of your organization
- Recruit the next generation - - they already use and expect Web 2.0 social networking tools
- Engage constituents 24/7 with a vibrant online community
- Create stars out of your most valuable constituents, allowing them to express their ideas and gain recognition for their expertise
- Encourage constituents to connect with Profiles similar to those on Facebook, allowing them to share valuable information and contact details within a trusted network
- Allow constituents to tap into the collective wisdom of your organization with Groups, Forums, Wikis, and Libraries
- Start the networking online before your conference even starts and keep the discussions going long after it ends
- Boost registration numbers by letting your constituents market the conference for you
- Ensure your members will attend by building the buzz in Forums and Groups
- Improve conference content by observing what constituents are talking about online throughout the year
- Give your constituents easy-to-use tools to share feedback and ideas with your staff and committees
- Support your power users so they feel invested in contributing more to your organization
- Find out more about the interests and concerns of your constituents by observing the themes of their postings and watching what kinds of Groups they form and join
