The GoLightly Enterprise Social Media Platform (GESMP) allows an enterprise to create a dynamic community to help channel and promote existing product knowledge from both employees and customers in an interactive online community.

This online community is seamlessly integrated to the enterprise's existing customer support offering and brings new features that can be used by the customer and customer support staff to help resolve issues and transfer knowledge.

By monitoring the postings, a company can quickly ascertain particular areas of customer concern, confusion or contentment with a product or service--critical information that might otherwise go undiscovered, or not be discovered in a timely manner. That information can be used to determine which new FAQs to add, to improve the packaging or instructions for use of the offering, as well as pointing the direction towards desirable product development.

The customers who participate in an online customer community leverage the time and assistance that the company's support staffers can give. Questions and concerns raised by customers are often answered promptly and correctly by other customer-members of the community, promoting greater customer satisfaction and more efficient use of staff time.