“I really wanted to provide organizations with a social engagement model that starts with emotionally empowering individuals and reminding each person that their unique skills and abilities are needed by the greater community as a whole,” stated Suzanne Carawan of etouches. “The most common problem I’ve seen in implementing social networks is that people don’t opt to participate because they don’t see how they relate or how they have anything to offer to a community. The process of stating aloud why you’re powerful has immense emotional power; it primes the individual for giving which is a key element that communities need to have in order to flourish.”

“We are all doing amazing work in the world. Now is the time to recognize and celebrate this work,” stated GoLightly’s President, Dale McGrew. “GoLightly powers the longest running and most active private social networks in the not-for-profit space. Over the last decade, we’ve learned what it takes to build healthy, sustainable online communities and the key factor is empowered individuals who can act when they want and where they want. The “I’m Powerful Project” teaches organizations through example how to conduct social engagement initiatives to increase member and donor activity.”

NTEN’s annual meeting was selected as a natural kickoff event for The “I’m Powerful Project” because GoLightly powers NTEN’s popular discussion groups and forums. The Project kickoff was supported through a video campaign and a designated area in the booth to capture video footage of attendees making their “I’m Powerful” statements. “The most interesting thing we found in launching the project is that when asked why they’re powerful, people instantly knew what to say. We are excited to spearhead this initiative and pair the power of people with the power of technology to spread a positive message.” stated GoLightly’s CEO, Sarah Golightly.

About GoLightly:

GoLightly, Inc. is the leading provider of private online social networking communities for organizations worldwide that seek to further engage with the people they serve. GoLightly’s product line includes integrated groups, calendars, maps, email lists, forums, libraries, blogs, member directories with robust profile pages, wikis, mobile, and more–all tools to enable corporations and not-for-profit organizations to better communicate with both their internal and external audiences. GoLightly is also the sole social networking provider of Advanced Solution International’s Social Networking for iMIS module. The GoLightly platform enables online collaboration and centralized communication while providing one environment for feedback, recognition and knowledge management.

Links:
GoLightly, Inc.
www.golightly.com
  GoLightly Facebook fanpage
www.golightly.com/facebook
  Nonprofit Technology Network (NTEN)
www.groups.nten.org
  etouches
www.etouches.com
  Advanced Solutions International
www.advsol.com/socialnetworking
 
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Media contact:
Sarah Golightly, CEO
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