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Articles
Interested in learning more about building an online community and fundraising? Here are some articles we recommend. (Special thanks to the authors.)
- "10 Tactics for Building Online Community" By Chris Dworin
Growing a thriving and lively community is part art, and part science. In this webinar, we dissected the science of it, giving you real, tangible tips to take back to your office and start using immediately. You'll learn how to exploit your existing organizational resources, as well as how to bring people in to your community from the outside.
(download presentation)
- "What's Working In Online Communities?" By Sarah Golightly and Marcia Conner
Helping nonprofits understand the potential of online communities usually involves helping managers and technologists see beyond sending one-to many email blasts and having staff maintaining Web pages.
(view article)
- "Online Community Toolkit" By Full Circle Associates
Thinking about building or hosting an online community? Looking for specific tips, tools and ideas? This collection of articles may help inform your work.
(view article)
- "Resources for Developing Online Communities" by Robert Weiner, President, Robert L. Weiner Consulting and Ray Valdes, Research Director, Gartner Research.
Gets to the crux of the difficulties inherent in creating and sustaining an online community. (view article)
- "The Gilbert Email Manifesto" by Michael C. Gilbert.
One of the best articles to help organizations keep Web and email in perspective. His three rules are:
#1 Resources spent on email strategies are more valuable than the same resources spent on web strategies;
#2 A web site built around an email strategy is more valuable than a web site that is built around itself;
#3 Email oriented thinking will yield better strategic thinking overall. (view article)
- "Managing 'Trolls' in Online Communities" by Cory Doctorow, Information Week.
Angry people looking for fights will inevitably try to poison successful Internet communities. Columnist Cory Doctorow looks at ways to remove the poison without killing the discussion too. (view article)
- "Creating a Relationship-Centric Organization: Nonprofit CRM" by Paul Hagen.
Ways to acquire, retain, and enhance constituent relationships. June 2006. (view article)
- "15 Ways to Use Software to Improve Your Organization’s Knowledge Management" by Laura S. Quinn.
Help your organization take advantage of what your team already knows (view article)
- "A Nonprofit's Guide to the Blogosphere" by Willow Cook.
Tech Soup surveys nonprofit blogs and reports back. (view article)
- "Ready to Start Blogging?" by Marnie Webb, Director of Knowledge Services at CompuMentor.
How to set up and run your nonprofit's own digital soapbox. (view article)
- "Raising Thousands (if Not Tens of Thousands) of Dollars with Email" by Madeline Stanionis, 128 pp., $25, Spring 2006.
The best book ever written about email fundraising. (view article)
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