Online communities and Enterprise Social Media software are being used by major corporations, associations, and internet sites relating to the medical and pharmaceutical industries and healthcare to achieve a wide variety of benefits and to perform a number of critical functions both internally and externally:

• Knowledge Management
• Customer support communities
• Member communities
• Brand Loyalty
• Market Research
• Focus groups
• Product User Groups

In some instances, those communities are extending and improving existing functionality, and in others, they are completely replacing older methods. 

From pharmaceutical companies wanting to provide an easy mechanism for doctors and hospitals to gain critical information about new and existing medications, to health-related internet portals whose constituents are the individuals with a particular condition or disease, and their families, the need to communicate and collaborate 24/7 is becoming ever more important.

The GoLighty Enterprise Social Media Platform offers a suite of tools, including blogs, forums, discussion groups, libraries and wikis that can be closely integrated into the Enterprise, association, or internet site's existing infrastructure.  That integration gives the end user seamless access to these Web 2.0 collaboration tools while leveraging current platforms, security and existing bodies of knowledge.

The GoLightly Enterprise Social Media Platform (GESMP) allows community participants to increase engagement, communication, and efficiency as well as capture and share knowledge. GESMP can also be used with customers, prospects, and partners to increase revenue, build brand, improve loyalty, and open communication, while reducing sales and support costs.